The generalization that TV ads are more “helpful” than internet ads is simply...
In the following study published by Harris Interactive and Adweek Media, they show a chart which seemingly shows that TV ads are “most helpful” in making a purchase decision. If you were give the...
View ArticleSearch Ads versus Display Ads
UPDATED: April 10, 2012 AdSafe study shows that a quarter of display ads are never in view on publishers’ websites. And it gets worse from there — 41% never in view for content networks and 46% never...
View ArticleIntel Creates $100 Million Fund To Make Your Car Smarter (INTC)
Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2 Intel Capital announced today a $100 million fund devoted to cars. So what’s a chip company doing...
View Articledrag2share: Eye-Opening Research Behind Billboard Sector
source: http://blogs.wsj.com/cmo/2014/03/28/eye-opening-research-behind-billboard-sectors-growth/?mod=WSJBlog Years ago, measuring viewership of billboards wasn’t what anyone would call sophisticated....
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